Molo Longo™ – Building a National Franchise Network in Property Management
The rental property management industry has exploded over the past decade, driven by the global tourism boom and the rise of platforms like Airbnb and Booking.com. In Croatia, one of the leading players is Molo Longo™, a well-established brand with years of experience in managing tourist properties and delivering consistent results for owners and guests alike.
Molo Longo™ already had a strong presence and reputation, but the challenge was clear: how to scale nationwide? Running corporate-owned offices across the entire country was impractical. The solution was to design a franchise model that would allow Molo Longo™ to grow into the largest national network of rental property management offices.
For this strategic transition, the management team turned to Čolak Franchise Consulting Group (CFCG).
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About Molo Longo™
Molo Longo™ is a full-service rental property management brand, offering:
End-to-end property management services, from guest check-in to cleaning and maintenance.
Real estate sales intermediation, expanding their service offering.
Technology-driven operations, including custom software for managing bookings, occupancy, and client communication.
Proven expertise – with years of successful operations and a large client base of property owners.
The brand became synonymous with quality, reliability, and professional service, which is why potential partners across the country expressed interest in joining the network.
Why CFCG Was Engaged
Molo Longo™ wanted to:
Scale into a national network without bearing the cost and complexity of running corporate offices everywhere.
Standardize its business model to ensure consistent quality across all regional units.
Protect brand value by carefully selecting the right franchisees.
CFCG’s role was to create a franchise system and documentation package, while also providing strategic advisory on how to safeguard the brand during rapid growth.
CFCG’s Approach – Building the Franchise System
1. Franchise Business Model
- Structured investment: €67,800 – €111,000
MoloLongo_franšizna_brošura - Entry Fee: €25,000; Royalty Fee: 20% of revenue.
- Why this matters: The model was designed to be attractive but also to ensure that franchisees had enough financial strength to run operations sustainably.
2. Financial Modeling
- ROI simulations based on market demand and unit economics.
- Why this matters: Franchisees need clear expectations of costs, returns, and break-even points.
3. Franchise Documentation
- Operations Manual, Site Selection Criteria, Ideal Franchisee Profile, Application Forms, and Franchise Prospectus.
- Why this matters: Documentation ensures every franchise office runs the business the same way, maintaining brand consistency across the country.
4. Legal Framework
- NDAs, pre-contracts, and long-term franchise agreements (10 years + renewal options)
MoloLongo_franšizna_brošura - Why this matters: Legal clarity ensures long-term cooperation and protects both sides.
5. Advisory on Franchisee Selection
- One of the biggest risks in property management is signing undercapitalized franchisees. CFCG advised Molo Longo™ to avoid deals with weak partners, even if it meant slower growth.
- Why this matters: Choosing the wrong franchisees can damage both the brand and client relationships. Strong, well-capitalized partners ensure stability and long-term success.
6. Support Systems
- Training, software, branding standards, and operational support for all franchisees.
- Why this matters: Franchisees receive everything they need to launch successfully and deliver the same level of service as the flagship office.
Results – Rapid Regional Growth
Shortly after implementing the franchise system, Molo Longo™ began expanding through regional franchise units across Croatia.
The system allowed them to:
- Scale faster while keeping overheads under control.
- Ensure consistent quality across all offices.
- Position themselves as the first true national network in Croatia’s rental property management industry.
Benefits for Franchisees and the Brand
For Franchisees:
- Opportunity to enter a fast-growing industry valued at $22 billion globally
MoloLongo_franšizna_brošura - Exclusive territorial rights with full support.
- Proven brand recognition and established systems
- Access to proprietary software and know-how.
For Molo Longo™ (Franchisor):
- Nationwide expansion without direct capital investment.
- Increased brand dominance and credibility in the industry.
- Ability to focus on innovation while franchisees handle local operations.
- Stronger valuation and long-term growth prospects.
The Role of CFCG
CFCG’s involvement was critical in:
- Designing the franchise model tailored to property management.
- Building the documentation and agreements for consistent operations.
- Advising management on franchisee selection and risk mitigation.
- Supporting brand positioning as the leading rental property management network in Croatia.
The result is a world-class franchise system, ready to attract high-quality partners and expand into diverse global markets.
Final Thoughts
Molo Longo™ demonstrates how franchising can transform a successful local business into a national leader. By leveraging a structured franchise system, they have created a path to sustainable growth, strong brand protection, and rapid scalability.
We thank the Molo Longo™ team for their trust and collaboration.
If you are a brand owner considering franchising, contact us for a free consultation at info@cfcg.eu and let’s explore how your business can scale into a national or international network.
About us
With over 15 years of experience in the franchise industry, CFCG is a trusted leader in providing comprehensive franchise consulting services. We have worked actively in more than 20 countries worldwide, including the USA, gaining invaluable knowledge and experience.
Our team consists of industry experts who cover all aspects of franchise development, from setting up franchise systems to branding, legal matters, finances, and much more. We take pride in offering a unique solution for all your franchise-related needs.
What sets CFCG apart is our unique experience in building our own franchise systems from scratch to globally recognized franchises. This hands-on experience has given us a comprehensive understanding of the challenges and complexities that franchisors face. We have walked the same path, encountered the same obstacles, and successfully overcome them.
CFCG’s mission is to support our clients in achieving the best possible results for their franchise systems. We work closely with each client, striving to understand their unique goals and challenges, and tailor our solutions to their specific needs. Whether you are entering franchising for the first time or seeking solutions to overcome existing challenges, we are here to help.
Our team’s consulting services are focused on providing personalized and professional support aimed at delivering results. We believe in building long-term partnerships with our clients, guiding them through every step of their journey. Your success is our success, and we are committed to helping you realize the full potential of your franchise system.
Thank you for your interest in Čolak Franchise Consulting Group. We invite you to explore our services and get in touch with our experts so we can discuss how we can support your franchise ventures. Together, we can achieve outstanding results in the world of franchising.
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