Knedly Success Story - Franchise Consulting and Brokerage

How KNEDLY™ Signed Its First Franchise in Under a Month

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About KNEDLY™

KNEDLY™ grew out of Ferdinand Knedle and quickly established itself as a recognizable name in Serbia with 8 successful locations. The brand is unique for its:

Premium-quality dumplings appealing to a wide audience.
Proprietary frozen dumpling technology ensuring standardized quality.
Strong unit economics – with an average transaction of €10–12, among the highest in its QSR niche.

From the start, it was clear that KNEDLY had the three essentials needed for franchising: a product with wide appeal, a scalable operational process, and proven profitability.

Why CFCG’s Approach Matters

Franchising is not just about “selling your brand.” It’s about creating a replicable system that delivers value both to the franchisor and to every franchisee. That’s why our process for KNEDLY™ included multiple layers, each with a clear purpose:

Franchise Business Model Development

We defined entry fees, royalty fees, and expansion formats (Single Unit, Multi-Unit, Area Development, Master Franchise). .
Why this matters: The fee structure is the foundation of your growth. If entry fees are too high, you block investors; if royalties are too low, you limit long-term income. Balancing both creates a win-win: franchisees see profitability, while the franchisor ensures ongoing revenue.

2. Financial Model & ROI Simulations

We mapped out investment ranges (€88,000–€124,500 for a single unit) and royalty obligations.
Why this matters: Franchisees invest significant capital. They need clarity on when they can expect to break even and what their margins will look like. A solid financial model builds confidence and makes the opportunity easier to sell.

3. Franchise Documentation

Operations Manual, Site Selection Manual, Ideal Franchisee Profile, Application Forms, and Franchise Prospectus.
Why this matters: Every successful franchise is built on consistency. Manuals are not bureaucracy – they are the blueprints that guarantee a customer in Amsterdam gets the same KNEDLY experience as one in Belgrade. The prospectus, on the other hand, is your key marketing tool: it translates the business story into a compelling opportunity for investors.

4. Franchise Legal Framework

We structured NDAs, pre-contracts, and franchise agreements.
Why this matters: Franchising is built on trust, but also on legal clarity. Contracts protect both sides, set expectations, and ensure that the franchise model is enforceable in real markets. Without the legal backbone, even the best franchise concept risks collapse.

5. Brand Positioning & Intellectual Property

Standardizing KNEDLY’s visual identity and securing trademarks.
WWhy this matters: Franchisees invest in a brand, not just a business. Protecting your logo, designs, and brand standards is essential for long-term value. A strong visual identity also makes the franchise easier to market.

6. GBOS & ABOS Standards

Graphic Book of Standards (GBOS) and Architectural Book of Standards (ABOS).
Why this matters: These “brand bibles” ensure every location looks, feels, and operates the same. For franchisees, they remove guesswork; for the franchisor, they guarantee the customer experience remains consistent across borders.

7. Franchise Brochure

A marketing tool crafted specifically for attracting franchise partners.
Why this matters: Many brands underestimate the power of a brochure. It’s often the first professional document a potential investor sees. A well-designed brochure can mean the difference between being taken seriously or overlooked.

Results – Fast Market Entry

The outcome was immediate: KNEDLY’s first international franchise deal was signed in Romania within a month of completing the franchise system.

Why so fast? Because when the fundamentals are right — strong brand appeal, clear financials, professional documentation, and a legally secure model — franchisees recognize the opportunity instantly.

This is the best proof that franchising, when done correctly, doesn’t have to take years to generate results.

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What Brand Owners Can Learn

For entrepreneurs thinking about franchising their own brand, KNEDLY’s journey shows that:

Attractive brands can grow fast, but only if the system is properly structured.
Documentation and manuals are not paperwork — they are value creators. They make the business replicable and investable.
Legal clarity is protection, not limitation. Contracts prevent misunderstandings and safeguard your long-term vision.
Professional presentation matters. A franchise brochure and standardized brand identity build credibility with serious investors.

Final Thoughts

We thank the KNEDLY™ founders for their excellent collaboration and trust in CFCG. Together, we built a franchise system that not only reflects their brand’s strengths but also delivers immediate international results.

If you’re a brand owner considering franchising, now is the right time to explore whether your concept is franchiseable. Contact us for a free consultation at info@cfcg.eu and let’s design a franchise model that attracts the right partners and sets your brand on the path to global growth.

About us

With over 15 years of experience in the franchise industry, CFCG is a trusted leader in providing comprehensive franchise consulting services. We have worked actively in more than 20 countries worldwide, including the USA, gaining invaluable knowledge and experience.

Our team consists of industry experts who cover all aspects of franchise development, from setting up franchise systems to branding, legal matters, finances, and much more. We take pride in offering a unique solution for all your franchise-related needs.

What sets CFCG apart is our unique experience in building our own franchise systems from scratch to globally recognized franchises. This hands-on experience has given us a comprehensive understanding of the challenges and complexities that franchisors face. We have walked the same path, encountered the same obstacles, and successfully overcome them.

CFCG’s mission is to support our clients in achieving the best possible results for their franchise systems. We work closely with each client, striving to understand their unique goals and challenges, and tailor our solutions to their specific needs. Whether you are entering franchising for the first time or seeking solutions to overcome existing challenges, we are here to help.

Our team’s consulting services are focused on providing personalized and professional support aimed at delivering results. We believe in building long-term partnerships with our clients, guiding them through every step of their journey. Your success is our success, and we are committed to helping you realize the full potential of your franchise system.

Thank you for your interest in Čolak Franchise Consulting Group. We invite you to explore our services and get in touch with our experts so we can discuss how we can support your franchise ventures. Together, we can achieve outstanding results in the world of franchising.