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From Empty Hallways to an Adrenaline Franchise: How Slick City Redefined Entertainment

In the “How Slick City Became an Adventure Park on Steroids” na Franchise Empires podcastu“, Bron Launsby, founder of Slick City Action Park, reveals how he transformed vacant commercial spaces into a franchise concept that combines elements of water parks and indoor entertainment — but without water. This innovation quickly attracted thousands of visitors and caught the attention of serious investors.

 

Key Ideas Behind the Success

Innovation as Differentiation
Slick City offers an experience that looks like a water park but is completely “dry.” Modular slides and attractions deliver excitement without the high costs and logistical complexity associated with water.

Appeal for the Whole Family
Unlike many similar concepts, Slick City is not just for children. More than 20% of visitors are adults who actively participate in the attractions, which significantly increases revenue and builds loyalty across generations.

A Strong Franchise System
A detailed operational framework has been developed, with clear standards, training, and ongoing support. This allows investors to launch new parks quickly while maintaining a consistent customer experience.

Financial Performance
The parks generate multimillion revenues and strong margins, making the model highly attractive to serious investors.

What Does This Story Mean for Croatian Tourism?

Croatia is a highly tourism-oriented country, yet entertainment offerings outside the main season are often limited. Examples like Slick City show how innovative indoor concepts can extend the season and create additional value — not only for tourists but also for local residents.

In family tourism, which dominates along the Adriatic coast, experiences that connect all generations can become a key differentiator. Instead of relying solely on traditional water parks or playrooms, franchise models that offer unique experiences and strong profitability can help position Croatia as a destination that offers more than just “sun and sea.”

Conclusion

Slick City demonstrates that franchise models in tourism and entertainment can be just as attractive as those in foodservice or retail — provided they deliver innovation, scalability, and sustainability. Franchisors in the tourism sector should follow these trends and consider creating concepts that not only attract visitors but also generate stable year-round revenue.

If you are considering developing a similar concept in your market and would like a free consultation on how to structure a franchise model for tourism and entertainment, feel free to contact us at [email protected].

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