FRANŠIZNA BROŠURA Success Story - Franchise Consulting and Brokerage

Fish House™ – Bringing Michelin-Level Quality to Street Food Franchising

Street food is one of the fastest-growing segments of the food industry, but very few concepts manage to combine authenticity, premium quality, and scalability. Fish House™, founded by Chef Jasmin — a chef with years of experience in Michelin-starred restaurants, luxury yachts, and top hotels — has achieved exactly that.

Driven by his passion for fish and seafood, Chef Jasmin created a brand that delivers high-cuisine street food in a modern fast-casual format. After opening a flagship location in Rovinj, Croatia, and receiving outstanding media and customer recognition, Fish House™ began receiving franchise inquiries from across Europe.

To ensure expansion without compromising quality, the Fish House™ team turned to Čolak Franchise Consulting Group (CFCG) to build a complete franchise system — with a strong focus on ideal franchisee profiles and strict operational standards.

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About Fish House™

Fish House™ is more than a street food concept — it is a culinary philosophy:

Fresh, seasonal, and local ingredients with Mediterranean flair.
High-cuisine twist applied to casual formats like fish burgers, tuna steaks, and seafood classics.
Fast-casual service model, offering both speed and premium dining atmosphere.
Attractive beverage program, including craft beers, quality wines, and cocktails.

The brand stands out for turning traditional fish dishes into modern, creative meals served in a playful and stylish environment — an “aquarium-inspired” interior design that has become part of its signature experience

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Why CFCG Was Engaged

Fish House™ faced a unique challenge:

How to expand through franchising without diluting the brand’s Michelin-inspired standards?
How to ensure franchisees replicate Chef Jasmin’s vision exactly, rather than improvising?

The solution was to design a franchise model built on discipline, training, and detailed documentation, ensuring every customer receives the same Fish House™ experience — whether in Rovinj or in another city.

CFCG’s Approach – Building a Franchise That Protects Quality

Franchise Business Model

Structured investment: €78,300 – €126,000
FishHouse - Franchise Business …
, Entry Fee: €15,000, Royalty Fee: 6.5%.
Why this matters: The investment was designed to be accessible for serious entrepreneurs, while ensuring margins support both franchisees and the franchisor.

2. Financial Modeling & ROI Simulations

Built clear unit economics to project profitability and return timelines.
Why this matters: Franchisees need financial clarity to commit to the brand.

3. Franchise Documentation

Operations Manual, Training Program, Site Selection Manual, Ideal Franchisee Profile, Franchise Prospectus.
Why this matters: For Fish House™, manuals weren’t just guidelines — they were strict operational rules to protect product quality and brand reputation.

4. Training & Operational Processes

A mandatory two-week training program covering sourcing, preparation, zero-waste cooking, and customer service
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Why this matters: The culinary know-how of Chef Jasmin needed to be transferred precisely to each franchisee team.

5. Ideal Franchisee Profile

Passion for food and hospitality.
Strong operational discipline — willing to follow brand standards without compromise.
Entrepreneurial mindset with local market knowledge.
Why this matters: Fish House™ is not a franchise for passive investors. It requires committed partners who understand the importance of strict brand consistency.

6. Brand Standards – GBOS & ABOS

Graphic Book of Standards and Architectural Book of Standards.
Why this matters: Every unit must look and feel like Fish House™ — from logo placement to interior design, to ensure a cohesive customer experience.

Results – Franchise Expansion with Confidence

With CFCG’s system in place, Fish House™:

Is now franchise-ready with a professional package recognized by international investors.
Has begun the process of signing franchise agreements and preparing for its first openings outside Rovinj.
Can scale confidently, knowing that franchisees will replicate Chef Jasmin’s culinary vision and standards.

Benefits for Franchisees and the Brand

For Franchisees:

Access to a proven high-margin concept with strong customer demand.
Comprehensive training and ongoing support.
The credibility of a brand built by a Michelin-trained chef.
A unique offering in the fast-casual seafood niche.

For Fish House™ (Franchisor):

Ability to scale quickly without losing control of quality.
International brand positioning as a premium street food concept.
Long-term sustainability through royalties and consistent customer experience.

The Role of CFCG

CFCG’s contribution to Fish House™ was not only technical but strategic:

Designed the franchise model
to protect quality while enabling growth.
Created detailed documentation
to enforce strict operational processes.
Defined the ideal franchisee profile
to attract the right partners.
Advised on strategic positioning
to differentiate Fish House™ as a premium fast-casual seafood brand.

The result is a world-class franchise system, ready to attract high-quality partners and expand into diverse global markets.

Final Thoughts

Fish House™ shows that street food can be elevated to Michelin-inspired standards and still scaled internationally. By combining a strong founder vision with a professional franchise system, the brand is now ready to expand across Europe and beyond.

We thank Chef Jasmin and the Fish House™ team for their trust and collaboration.

If you are a brand owner considering franchising, contact us for a free consultation at info@cfcg.eu to learn how to build a franchise system that protects your quality while unlocking global growth.

About us

With over 15 years of experience in the franchise industry, CFCG is a trusted leader in providing comprehensive franchise consulting services. We have worked actively in more than 20 countries worldwide, including the USA, gaining invaluable knowledge and experience.

Our team consists of industry experts who cover all aspects of franchise development, from setting up franchise systems to branding, legal matters, finances, and much more. We take pride in offering a unique solution for all your franchise-related needs.

What sets CFCG apart is our unique experience in building our own franchise systems from scratch to globally recognized franchises. This hands-on experience has given us a comprehensive understanding of the challenges and complexities that franchisors face. We have walked the same path, encountered the same obstacles, and successfully overcome them.

CFCG’s mission is to support our clients in achieving the best possible results for their franchise systems. We work closely with each client, striving to understand their unique goals and challenges, and tailor our solutions to their specific needs. Whether you are entering franchising for the first time or seeking solutions to overcome existing challenges, we are here to help.

Our team’s consulting services are focused on providing personalized and professional support aimed at delivering results. We believe in building long-term partnerships with our clients, guiding them through every step of their journey. Your success is our success, and we are committed to helping you realize the full potential of your franchise system.

Thank you for your interest in Čolak Franchise Consulting Group. We invite you to explore our services and get in touch with our experts so we can discuss how we can support your franchise ventures. Together, we can achieve outstanding results in the world of franchising.