Duksa Success Story - Franchise Consulting and Brokerage

Duksa™ – From a Beloved Local Pizzeria to a Scalable Franchise System

For years, Duksa™ has been a household name in Zagreb, known for its large portions, fair prices, and uncompromising quality. More than just a pizzeria, Duksa™ has become a destination for food lovers — combining hand-made dough, carefully sourced ingredients, and a modern, friendly identity.

But with a new generation of ownership came a new vision: to scale Duksa™ into a national, and eventually international, franchise network. Over time, the brand had received multiple franchise inquiries, but without a proper franchise system in place, expansion wasn’t possible. That’s when the owners turned to Čolak Franchise Consulting Group (CFCG).

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About Duksa™

Duksa™ has built its success on a simple formula:

Authenticity – every pizza is an experience, not just a meal.
Value – big portions at fair prices, building loyalty among guests.
Quality – only premium ingredients and perfected recipes.
Identity – a modern, urban, and friendly brand personality.

With proven profitability and a loyal customer base, Duksa™ was ready for the next step: franchising.

Why CFCG Was Engaged

The Duksa™ team wanted to:

Create a professional franchise model that could support national and international growth.
Structure financials and documentation to attract investors and ensure brand consistency.
Safeguard brand identity and product quality as new franchisees entered the system.

CFCG was brought in to design and deliver the entire franchise package — from financial modeling to legal agreements and operational manuals.

CFCG’s Approach – Building the Franchise System

Franchise Business Model

Entry Fee: €20,000.
Total Investment: €281,000 – €480,000 per unit
Ongoing Fees: 4% royalty + 1.5% marketing contribution.
Why this matters: A transparent investment structure builds trust with potential franchisees, while the royalty model ensures both franchisor and franchisee succeed together.

2. Multiple Franchise Formats

Single Unit, Multi-Unit, Area Development, and Master Franchise
Why this matters: Flexibility allows Duksa™ to work with both individual entrepreneurs and large investors capable of scaling across regions or entire countries.

3. Franchise Documentation

Operations Manual, Site Selection Guidelines, Ideal Franchisee Profile, Application Forms, Franchise Prospectus.
Why this matters: Documentation transforms Duksa™ from a successful restaurant into a replicable business model that can expand reliably across different markets.

4. Training & Support

Training in flagship stores, on-site support during openings, and continuous operational guidance
Duksa- Franchise Business Model…
Why this matters: Franchisees receive hands-on education, ensuring consistency in product quality, service, and operations.

5. Legal Framework

NDAs, pre-contracts, and 10-year franchise agreements with renewal options.
Why this matters: Legal clarity provides stability and safeguards the long-term interests of both sides.

6. Brand Standards

GBOS (Graphic Book of Standards) and ABOS (Architectural Book of Standards).
Why this matters: From logo placement to restaurant layout, every detail is standardized to strengthen Duksa™’s brand identity and customer experience.

Results – A Brand Ready to Scale

With CFCG’s guidance, Duksa™ now has:

A fully developed franchise system that meets international standards.
A clear financial and operational framework for sustainable growth.
Professional positioning that allows the brand to attract both domestic and foreign franchise partners.

Duksa™ is no longer just a Zagreb success story — it is a scalable franchise opportunity with the potential to become a recognizable name on the European fast-casual scene.

Benefits for Franchisees and the Brand

For Franchisees:

Entry into a proven and profitable model with strong brand recognition.
Full support: from site selection to training and marketing.
Exclusive territorial rights protecting their investment.
Access to centralized supply chains ensuring consistent quality and costs.

For Duksa™ (Franchisor):

Scalable growth with minimal direct capital investment.
National recognition and international potential.
Long-term profitability through royalties and marketing funds
Strengthened brand value with each successful franchise opening.

The Role of CFCG

CFCG’s role was to create the entire franchise ecosystem, including:

Financial modeling that provides clarity for investors.
Legal documentation that secures both brand and partners.
Operational manuals and standards that guarantee consistency.
Strategic advisory on positioning Duksa™ as a national and international franchise.

The result is a world-class franchise system, ready to attract high-quality partners and expand into diverse global markets.

Final Thoughts

Duksa™ proves that even long-established traditional brands can transform into scalable franchise networks when the right systems are put in place. With CFCG’s support, the new generation of Duksa™ ownership now has the tools to expand confidently — first nationally, and later internationally.

We thank the Duksa™ team for their trust and collaboration.

If you are a brand owner considering franchising, contact us for a free consultation at info@cfcg.eu and let’s explore how to turn your local success into a franchise growth story.

About us

With over 15 years of experience in the franchise industry, CFCG is a trusted leader in providing comprehensive franchise consulting services. We have worked actively in more than 20 countries worldwide, including the USA, gaining invaluable knowledge and experience.

Our team consists of industry experts who cover all aspects of franchise development, from setting up franchise systems to branding, legal matters, finances, and much more. We take pride in offering a unique solution for all your franchise-related needs.

What sets CFCG apart is our unique experience in building our own franchise systems from scratch to globally recognized franchises. This hands-on experience has given us a comprehensive understanding of the challenges and complexities that franchisors face. We have walked the same path, encountered the same obstacles, and successfully overcome them.

CFCG’s mission is to support our clients in achieving the best possible results for their franchise systems. We work closely with each client, striving to understand their unique goals and challenges, and tailor our solutions to their specific needs. Whether you are entering franchising for the first time or seeking solutions to overcome existing challenges, we are here to help.

Our team’s consulting services are focused on providing personalized and professional support aimed at delivering results. We believe in building long-term partnerships with our clients, guiding them through every step of their journey. Your success is our success, and we are committed to helping you realize the full potential of your franchise system.

Thank you for your interest in Čolak Franchise Consulting Group. We invite you to explore our services and get in touch with our experts so we can discuss how we can support your franchise ventures. Together, we can achieve outstanding results in the world of franchising.