D’OR Beach Club™ – Standardizing Luxury for Global Expansion
Few concepts in hospitality are as aspirational as a luxury beach club. Positioned at the intersection of leisure, tourism, and entertainment, beach clubs attract millions of international travelers seeking a mix of relaxation, exclusivity, and unforgettable experiences.
D’OR Beach Club™, located on the stunning Istrian coast of Croatia, has become a benchmark in this segment by combining natural beauty, architectural elegance, premium beverages, live performances, and a vibrant atmosphere
. With growing recognition and inquiries from abroad, the brand turned to Čolak Franchise Consulting Group (CFCG) to create a franchise model capable of scaling to the world’s top coastal destinations.
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About D’OR Beach Club™
D’OR is more than a venue — it is a multifaceted destination:
Exclusive bar and cocktail program.
Live music, guest DJs, and curated events.
Premium service standards with sustainable design.
A destination for weddings, corporate events, and lifestyle gatherings.
The club’s identity is rooted in luxury, sustainability, and hedonistic pleasure, appealing to a clientele that values unique experiences over material possessions.
Why CFCG Was Engaged
The challenge for D’OR was clear:
Replicating a luxury experience internationally without compromising on quality.
Standardizing architecture and operations so each club feels unmistakably “D’OR.”
Rebranding for global appeal, strengthening its visual identity to compete with global leaders like Nikki Beach, Puro Beach, and Café del Mar
CFCG was engaged to design the strategic franchise system, financial modeling, documentation, and franchisee profile, ensuring D’OR was positioned as a credible, investable brand in the luxury hospitality sector.
CFCG’s Approach – Building a Global-Ready Franchise
1. Franchise Business Model
- Entry Fee: €50,000; Royalty Fee: 5% of revenue
D'Or_Franchise Brochure_EN_digi… . - Total Investment: €946,500 – €1,348,000 per unit.
- Why this matters: Luxury projects require significant capital. A structured financial model ensures franchisees understand costs, returns, and the value of associating with an elite brand.
2. Financial & ROI Modeling
- Designed projections for prime tourist destinations with strong seasonality.
- Why this matters: Investors need clarity on payback timelines, especially in high-capital ventures.
3. Franchise Documentation
- Operations Manual, Site Selection Guidelines, Franchise Prospectus, Ideal Franchisee Profile.
- Why this matters: Consistency is everything in luxury. Documentation provides strict rules to safeguard brand identity and customer experience.
4. Brand Standards – Architecture & Design
- Developed Architectural Book of Standards (ABOS) and Graphic Book of Standards (GBOS).
- Why this matters: D’OR’s architecture is part of its luxury promise. Standardizing layouts, materials, and design details ensures every unit reflects the brand’s DNA.
5. Training & Excellence
- Two-week training covering luxury service, operations, and event management.
- Continuous learning programs and refresher courses
D'Or_Franchise Brochure_EN_digi… - Why this matters: Guests expect Michelin-level service in a beach club format. Training is the safeguard of brand integrity.
6. Ideal Franchisee Profile
- Experienced investors in hospitality and tourism.
- Financially strong, with access to prime beachfront real estate.
- Passionate about luxury, events, and lifestyle experiences
D'Or_Franchise Brochure_EN_digi… - Why this matters: Selecting the wrong franchisee can compromise the brand. D’OR needs partners who can uphold its prestige and deliver flawless experiences.
Results – A Brand Ready for Global Markets
With CFCG’s support, D’OR achieved:
- A fully developed franchise package ready for international rollout.
- Rebranding that elevated its market appeal and aligned it with global luxury standards.
- A system capable of expanding into top coastal destinations worldwide, from the Mediterranean to the Caribbean and beyond.
By aligning architectural standards, service excellence, and financial transparency, D’OR now has the foundation to become a global lifestyle brand in the beach club segment.
Benefits for Franchisees and the Brand
For Franchisees:
- Access to a world-class luxury concept with proven success.
- Exclusive territory rights in prime tourist markets.
- Support in site selection, design, training, and marketing.
- Opportunity to invest not only in a business but also in appreciating real estate assets
D'Or_Franchise Brochure_EN_digi…
For D’OR (Franchisor):
- Expansion into global hotspots without direct capital investment.
- Stronger international recognition and brand positioning.
- Long-term revenue through royalties and brand licensing.
- Control over brand quality through standardized architecture and manuals.
The Role of CFCG
CFCG’s contribution to D’OR included:
- Strategic franchise planning for international growth.
- Financial modeling and ROI projections tailored to luxury markets.
- Full documentation suite to ensure operational and brand consistency.
- Advisory on franchisee selection to attract high-net-worth, experienced partners.
- Guidance on rebranding, aligning D’OR with global competitors while keeping its unique Mediterranean identity.
The result is a world-class franchise system, ready to attract high-quality partners and expand into diverse global markets.
Final Thoughts
D’OR Beach Club™ shows how a local luxury venue can become an international franchise opportunity when the right systems are in place. By standardizing architecture, operations, and branding, and by carefully choosing its partners, D’OR is now ready to scale across the world’s most iconic beach destinations.
We thank the D’OR management team for their vision and collaboration.
If you are a brand owner considering franchising, contact us for a free consultation at info@cfcg.eu and let’s explore how to transform your concept into a scalable, global franchise system.
About us
With over 15 years of experience in the franchise industry, CFCG is a trusted leader in providing comprehensive franchise consulting services. We have worked actively in more than 20 countries worldwide, including the USA, gaining invaluable knowledge and experience.
Our team consists of industry experts who cover all aspects of franchise development, from setting up franchise systems to branding, legal matters, finances, and much more. We take pride in offering a unique solution for all your franchise-related needs.
What sets CFCG apart is our unique experience in building our own franchise systems from scratch to globally recognized franchises. This hands-on experience has given us a comprehensive understanding of the challenges and complexities that franchisors face. We have walked the same path, encountered the same obstacles, and successfully overcome them.
CFCG’s mission is to support our clients in achieving the best possible results for their franchise systems. We work closely with each client, striving to understand their unique goals and challenges, and tailor our solutions to their specific needs. Whether you are entering franchising for the first time or seeking solutions to overcome existing challenges, we are here to help.
Our team’s consulting services are focused on providing personalized and professional support aimed at delivering results. We believe in building long-term partnerships with our clients, guiding them through every step of their journey. Your success is our success, and we are committed to helping you realize the full potential of your franchise system.
Thank you for your interest in Čolak Franchise Consulting Group. We invite you to explore our services and get in touch with our experts so we can discuss how we can support your franchise ventures. Together, we can achieve outstanding results in the world of franchising.
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