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Consultant for Launching a Franchise in the Global Market

Franchising and entering the international market can bring a lot of benefits to your company. First and foremost, this allows the franchise to expand very quickly, which can result in the creation of new large centers that generate profit, even in other countries.
There is also a relatively low risk, reduced dependence on demand in the country you are starting from, and the franchising costs are not high. Not to mention that franchisees (especially master franchisees) take on most of the work themselves.
The advantages of franchising are numerous, but the question arises how to start and who exactly to turn to in order to begin this process. This article will provide answers to the most important questions regarding this, so stay with us and find out who can help you the most in launching a franchise on the global market.

Prvi koraci prije franšiziranja

First of all, it is necessary to evaluate your company and its concept to determine how franchisable it really is and whether it is even worth entering the whole process. The most important prerequisite, of course, is that your business is profitable and sustainable, because it is precisely on this basis that you will be able to attract potential franchisees.
However, you should also conduct a market analysis of the industry in which your company operates to get a broader picture.
It is important to keep in mind that your concept should be easily replicable to allow the franchise to achieve the fastest possible expansion. Keep in mind that, depending on the type of franchise model you choose, you as the franchisor must be prepared to delegate a certain portion of control to others.
Of course, you still set the terms and have the final say, but you will no longer be involved in the day-to-day operations of each branch. The franchisor should provide training and support, and you must be prepared for that when you start expanding.

Franchise Documentation

And while for the things mentioned in the previous part of this article you didn’t necessarily need a professional who would act as your franchise advisor (although expert help is never a bad idea, quite the opposite!), when it comes to preparing franchise documentation, a professional advisor will be invaluable.
Specifically, it is necessary to prepare numerous manuals that specify how the business operations must be conducted by the franchisee. This includes items such as an operations manual explaining all the basic business procedures, a manual containing quality control instructions, financial management guidelines, and even instructions for the interior setup of the locations where franchisees will operate, as well as everything related to their equipment.
And that’s just the beginning because it is also necessary to define the legal documents, the most important of which are the franchise agreements and everything that accompanies them.
So, for all of this, a considerable amount of paperwork is required, which is really difficult for an individual to handle alone. Not to mention that some documents require a legal expert to oversee their preparation to avoid legal complications once the first franchisees are ready to join your franchise.
Keep in mind that legal systems can vary significantly from country to country, so professional assistance in this area is very important.

Connecting with Brokers

In the business world, franchise brokers are quite common, and connecting with one of them or even an entire network of brokers can significantly increase your chances of quickly finding franchisees and starting to expand into a new market. That’s why it’s beneficial to have someone by your side who can help you easily get in touch with an international broker.
Using the services of franchise brokers comes at a cost, usually in the form of a commission that the broker earns once they find and finalize a contract with a new franchisee. An additional advantage of this collaboration for a new franchise is that brokers are often very experienced and can offer a lot of information, which potential franchisees are often likely to trust and follow.
Therefore, for such a move, it is good to have someone by your side who will connect you with the right people abroad.

Who is the best franchise consultant?

From all of the above, it is easy to conclude that launching a franchise on the global market is a process that requires a multidisciplinary approach. In other words, it is advisable to gather a team of experts around you who can assist with everything this business demands, from legal matters to marketing or even graphic adaptation of your brand for easier franchising.
Therefore, the best move is often to turn to a agency or consulting company like CFCG, which then handles the entire process for you.
In this way, you will save a lot of time and money (not to mention the stress) because you can leave everything to reliable experts who know exactly what a young franchise needs, while you can focus on your business and perfecting the concept. This will allow you to attract new franchisees and quickly build your business empire.

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