KOYKAN™ – Building a Franchise System for Fast European Growth
When a brand combines innovation, professional management, and strategic planning, the results can be remarkable. KOYKAN™, a Croatian-born street food brand, set out to rapidly expand across Europe — not only through corporate-owned outlets but also via franchising.
To achieve this, KOYKAN™ turned to Čolak Franchise Consulting Group (CFCG) for a comprehensive franchise development project, which included strategy, financial modeling, advisory, and full documentation. The results were almost immediate: after completing the franchise system and rebranding, KOYKAN™ started signing its first franchise agreements in Europe and even issued mini-bonds to raise additional capital for growth.
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About KOYKAN™
Founded in 2012, KOYKAN™ built its reputation as an innovative street food brand offering healthy, fresh, and globally inspired meals. The concept appeals to modern, urban consumers who seek:
Fast and healthy options at affordable prices.
Cultural diversity on the menu, blending flavors from around the world.
A welcoming atmosphere, where everyone feels part of a community.
With four corporate-owned units already operating successfully, KOYKAN™ had proven its viability. The next step was to create a scalable franchise system for both domestic and international expansion.
Why CFCG Was Engaged
KOYKAN™’s management approached CFCG with clear ambitions:
Scale quickly across Europe, balancing corporate-owned and franchised growth.
Create a franchise system attractive to professional investors.
Rebrand strategically, making KOYKAN™ stand out in a competitive market.
Our role was to deliver not just documentation, but a strategic framework for growth that would allow KOYKAN™ to expand fast and sustainably.
CFCG’s Approach – Structuring for Success
1. Franchise Strategy
- Defined the dual growth model (corporate + franchise).
- Why this matters: A clear roadmap ensures alignment between franchisor and franchisees, while maintaining brand control.
2. Financial Modeling
- Built investment scenarios: €168,500–€317,000 total setup costs depending on location size. \
- Set entry fee at €20,000 and royalties at 5.5% of revenue.
- Why this matters: Transparent financials inspire trust. Professional investors want clarity on ROI, cost structure, and margins.
3. Franchise Documentation
- Developed the Operations Manual, Franchise Prospectus, Application Forms, and Site Selection Manual.
- Why this matters: Documentation is the foundation of replication. It transforms KOYKAN™ from a local brand into a repeatable, scalable system.
4. Legal Framework
- Drafted franchise agreements, NDAs, and pre-contracts.
- Why this matters: Legal clarity protects both franchisor and franchisees, enabling long-term partnerships.
5. Rebranding & Standards
- Guided KOYKAN™’s rebranding to enhance market appeal.
- Created the GBOS (Graphic Book of Standards) and ABOS (Architectural Book of Standards).
- Why this matters: A stronger brand identity improves customer perception and makes the franchise more marketable.
6. Franchise Brochure
- Designed as a marketing tool to present KOYKAN™ to investors.
- Why this matters: A professional brochure is often the first document investors review — it sets the tone for credibility.
Results – Fast Market Traction
The professional approach paid off quickly:
- First franchises signed in Europe shortly after launching the system.
- Mini-bonds issued, raising fresh capital to fuel further expansion.
- Growing recognition of KOYKAN™ as a brand that can scale internationally while maintaining quality and identity.
This trajectory shows how a structured franchise system accelerates growth by attracting both franchise partners and investors.
Benefits for Franchisees and the Brand
For Franchisees:
- Proven business model with strong unit economics.
- Comprehensive training (two weeks + on-site opening support).
- Exclusive territories, ensuring long-term market stability.
- Continuous support, innovation, and product development.
For KOYKAN™ (Franchisor):
- Faster expansion without heavy capital outlay.
- Stronger brand recognition across Europe.
- Increased valuation through a growing network.
- Diversified growth channels: both directly owned and franchised.
The Role of CFCG
CFCG’s work for KOYKAN™ went far beyond paperwork. We provided:
- Strategic growth planning (balancing direct and franchise expansion).
- Financial credibility through transparent modeling.
- Rebranding guidance for greater investor and consumer appeal.
- Full franchise ecosystem — from manuals and contracts to marketing tools.
This enabled KOYKAN™ to launch franchising as a professional, investor-ready system, not just an idea.
Final Thoughts
KOYKAN™ is a prime example of how professional management and strategic franchising can propel a brand to international growth. By combining direct ownership, franchising, and capital market instruments (mini-bonds), KOYKAN™ is setting a new standard for how modern F&B brands scale.
We thank KOYKAN™’s management team for their professional collaboration and trust in CFCG. Their commitment and openness made it possible to build a system that is already showing results.
If you’re a brand owner considering franchising, contact us for a free consultation at info@cfcg.eu to explore your brand’s franchisability and build a growth strategy tailored to your goals.
About us
With over 15 years of experience in the franchise industry, CFCG is a trusted leader in providing comprehensive franchise consulting services. We have worked actively in more than 20 countries worldwide, including the USA, gaining invaluable knowledge and experience.
Our team consists of industry experts who cover all aspects of franchise development, from setting up franchise systems to branding, legal matters, finances, and much more. We take pride in offering a unique solution for all your franchise-related needs.
What sets CFCG apart is our unique experience in building our own franchise systems from scratch to globally recognized franchises. This hands-on experience has given us a comprehensive understanding of the challenges and complexities that franchisors face. We have walked the same path, encountered the same obstacles, and successfully overcome them.
CFCG’s mission is to support our clients in achieving the best possible results for their franchise systems. We work closely with each client, striving to understand their unique goals and challenges, and tailor our solutions to their specific needs. Whether you are entering franchising for the first time or seeking solutions to overcome existing challenges, we are here to help.
Our team’s consulting services are focused on providing personalized and professional support aimed at delivering results. We believe in building long-term partnerships with our clients, guiding them through every step of their journey. Your success is our success, and we are committed to helping you realize the full potential of your franchise system.
Thank you for your interest in Čolak Franchise Consulting Group. We invite you to explore our services and get in touch with our experts so we can discuss how we can support your franchise ventures. Together, we can achieve outstanding results in the world of franchising.
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